During the holidays I posted a Christmas present for everyone which included 700 dollars in free online advertising. One of the coupons was for Looksmart’s Adcenter which I had never used before. I took the time to open an account and of course received my 300 dollars in free advertising. Like most others I had normally sent this ppc traffic to a landing page for arbi or to and affiliate and hoped they converted into a sale giving me money. But I decided since this was free experimentation I was going to do something a little different even if I wasted the money I still learned something, right!?
So I setup a campaign to send traffic to my arcade using pretty expensive keywords. 10 cents a click I was paying, ouch! I spent around 10 dollars a day and was looking forward to seeing some results. At first I noticed I was not seeing anything from this money I wash spending! But then it made me realize using my google analytics stats I needed to do some tweaking on my arcade layout. After tweaking and seeing a increase in registrations, games played, and money earned through yahoo, I began to tweak daily to increase my arcades potential. Finally within the last week I began to realize this test had really benefited my arcade. Now when someone visited my arcade they either clicked and ad which gave me money and left my site. Or they voted for my site which brings me more traffic. Or lastly they registered. Either way I noticed about 45 percent of the traffic coming back later.
Now, even though the campaign is over and I made the money back, now I am really earning because everyone who is coming back now is all profit! So I guess the moral of the story is be sure to test , experiment, test, test , tweak , tweak, and do more tweaking until your website is doing the maximum of what it was made for. Whether that be money or just fun.
